Robert Peston: The morning tea deficit explained

YOUR DESK, Work, every day is like Monday (NNN) — It’s five minutes past nine and the workplace economy is in the doldrums. Everyone is present but no work is flowing. Economics is, after all, about the flows. How to stimulate industry?

Robert Peston glowing with brillianceWhile workers’ in-trays remain thin, the rate of decline across the office is slowing as people face up to the task of opening Outlook and getting their twitching right middle finger away from the delete key. Wordless grunt output rose 0.5% between 9:05 and 9:10, the fastest pace of growth since the start of business according to your boss who cycled in at 8am and looks like he’s about to run a marathon around the desks. You look up bleary-eyed and wonder if he has an amphetamine gland but conclude the fucker’s just like that.

The recovery formula is complex. Your arsehole co-worker wants his tea bag contacting water for thirty seconds, your nice co-worker wants Earl Grey which takes longer, your boss wants some herbal hippie rubbish and you want yours boiled orange in a boot with four sugars. All this takes five minutes away from your desk during which you don’t have to do complicated things like work a keyboard at this hour, merely pour boiling water all over the place with gay abandon.

But a successful quantitative teaing should see better flow of fingers on keys, increased word count in looking-productive emails, a break from reading the b3ta message boards and a risk of actual effort returning. Followed by a handy break to piss like a fountain and coincidentally play several rounds of Snake on your phone before walking quickly back to your desk as if you’re in a hurry to get there.

While there are tentative signs that quantitative teaing is working, there remains more to be done. Some work would probably be an idea. Additional tea can help the flow of work about the office, help you try to pretend your co-workers are in any way shaggable whatsoever and help you look forward to drinks after work with your nice co-worker where you can both hold forth with detailed discussion of your excess competence and productivity and chronic deficit of pay, despite the complete absence of any evidence whatsoever that either is the case.

Gordon Brown threatens Britain with fireside podcasts

GET ON UP, I Wanna Do My Thing, Sunday (NNN) — James Gordon Brown, the hardest-working Prime Minister in show business, has warned the economy to buck up its ideas and get on its feet or he will unleash his erudition in a weekly podcast.

His Master’s Voice dog, annoyedDowning Street compared the podcast to Franklin D. Roosevelt’s “fireside chats” broadcast on radio in the 1930s. “Not that we are saying that present economic circumstances are comparable to the Great Depression. Ha! Ha! Did John Kennedy do radio broadcasts? Perhaps we should do something to compare Gordon to him. Peter suggested a visit to Dallas.”

FDR’s Fireside Chats were some of the most popular radio shows of the era. Echoing this success, downloads of Mr Brown’s first podcast by people other than journalists writing about it are soon to break double figures.

Iran has stated that it would treat any active deployment of Gordon Brown podcasts as an act of war and is building up its strategic reserve of recordings of the wit and wisdom of Mahmoud Ahmadinejad.

Get daily email alerts of new NewsTechnica!

Evening Standard to pay readers to take it

PAGE THREE, Daily Fail, Friday (Mediocre Grauniad) — From Monday week, the London Evening Standard will compete with freesheet London Lite by paying readers to take the wretched thing.

London Evening Standard board“We will widen the paper’s audience as a deterrence against corruption,” said proprietor Alexander Lebedev. “To this end, we will engage in widespread bribery to get readers.”

“Sustaining a paid-for afternoon newspaper had its challenges even when we were trying to bribe people with chocolate bars or umbrellas or just quietly give it away free unofficially,” said managing director Andrew Mullins. “Paying people to take a quality newspaper with large scale and reach should transform our commercial fortunes. What we lose on each copy, we’ll make up in volume. OI, GARÇON! MORE COKE AND HOOKERS OVER HERE, TOUTE SUITE S’IL VOUS PLAÎT, MATE! Did we mention our boss is a lunatic Russian billionaire trying to buy respectability?”

“The important thing is to speak to your audience,” said editor Georgie Grieg. “After a day at work, actual sentences just go straight over the head of the typical office worker. So we’ll print fifteen full-colour pages of celebrity cleavages, ten of completely bullshit science stories that are actually marketing press releases, twice as many Sudokus as the Lite and a daily cartoon of a dog turd speaking entirely in asterisked-out swearing. And maybe a bit of news for light relief. I can’t see how anyone wouldn’t accept money to be seen in public holding that!”

The move will raise fresh speculation about the future of afternoon free newspaper London Lite, much of whose editorial content is supplied by the Standard. The Lite managed to avoid the London Paper trap of good graphic design and a decent cartoon, having instead taken the care to look like something that would permanently stain your fingers grey even when printed on good quality paper. In a “truth in journalism” initiative, the new Standard will be printed on toilet paper using actual faeces.

Google Wave to transform the Internet

WELL I NEVER, What Will They Think Of Next, The Future (NNGadget) — The “tech world” is awash with excitement for today’s scheduled release of a hundred thousand invitations to preview Wave, Google’s innovative new website, communication protocol, interactive environment, multiplayer online role-playing game, bulletin board, wiki, dessert wax and floor topping. Experts, all heavily consulted by the media while Parliament is in recess, say it will revolutionise how we do business, organise parties, manage projects, make friends, waste our employer’s time at work, pick up girls we swear we didn’t realise were under sixteen and cheat on our homework.

Typewriter, typewritedI’ve been testing the Google Wave Developer Preview. The implications for journalists alone are stunning:

  • Collaborative reporting: Using the Google Wave interface, two reporters can take turns at the keyboard of an Internet terminal and “type” both their names at the top of an article. Then they can both write material for the article below the double byline! Incredible!
  • Record and archive interviews: We can write down the words actually spoken by an interviewee. The words can then be “saved” for use later. Amazing!
  • Timelines: The Google Wave Timeline™ can be used to show a timeline of events — just type a clock time and then note what happened around that time! Punctual!
  • Discuss what you read: People who read stories can write “comments” on them, by writing them in their Google Wave interface, then “e-mailing” then in to the editors for due consideration and possible publication on the next day’s edition of the “site”! Interactive!
  • Smarter story updates: Instead of adding “Updated” to the end of an updated story, we can use the Google Wave Cursor™ and the Google Wave Arrow Keys™ and edit the story text in the middle! Make those commenters look as silly in their supposed “corrections” as you know they should do!

In conclusion, Google Wave is clearly an absolute boon to the noble institution of the Fourth Estate in its mission to protect the public good, further the dynamism of social discourse and watch the watchmen. And this is why we at News International consider Google a threat and menace to the news media and the institution of journalism that must be reined in by government edict without delay. God bless you all, and please PayPal us 20p for having read this article, you parasitical pixel-stained technopeasant. And now, Tories and tits.

Gordon Brown promises “magical happyland of unicorns and faeries” to Labour conference

WEST PEER, Skidrow-On-Sea, Tuesday (NNN) — Gordon Brown has given a rousing speech at the Labour conference promising the loyal Party members exciting new policies, a Labour victory and other unearthly and supernatural manifestations.

Gordon Brown riding a magical unicorn to victoryThe carefully-vetted Party members, who had been checked for rotten tomatoes and cabbages at the door, spontaneously applauded for five minutes after each sentence, under the loving but watchful eye of Lord Mandelson, who spent the speech idly toying with the safety catch of a laser disintegrator that was trained upon the crowd. Mr Brown undertook that:

  • Bankers will be asked very nicely not to pay themselves too much of the taxpayer’s money, or at least to do it quietly.
  • Identity cards will be only slightly mandatory, and hardly absolutely required for doing anything whatsoever at all, really. Honest. Smiley faces will be put on all CCTV cameras to cheer up the populace. “Think of them as a loving elder sibling, looking out for your welfare.”
  • Teenage mothers will be sent to Re-Education and Enlightenment Camps as a gateway to a network of Productivity Homes, where they can be inculcated with the true British spirit.
  • ASBOs will be strictly enforced by the same team responsible for bankers’ bonuses and teenage mothers.
  • J. K. Rowling will write a second series of Harry Potter books to revive the British economy. “EDS Capita Goatse have kindly offered to take on the support contract for this work. Apparently they have a very talented fellow called Kevin J. Anderson on the task already.” Kings Cross Station will be completely remodelled to match its depiction in the films.
  • The venomous radioactive fanged bats, rotting zombie vultures crying “Nevermore!” and demonic naked sirens swooping around the room apparently tearing bodies apart and blinking in and out of existence are mere Tory propaganda attempting to wear our spirits down.
  • Labour will soundly defeat the Liberal Democrats to become the next Opposition.

An election manual, Protect and Survive, was circulated to all members, including useful advice such as “duck and cover.”

“Now is not the time to give in, but to reach inside ourselves for the strength of our convictions!” he finished, at which point Lord Mandelson stopped the speech and led Mr Brown off the stage before he could actually attempt to put his hand down his own throat.

Lord Mandelson indicated the party’s outrage with the unspeakable rudeness of Andrew Marr’s earlier questions as to whether Mr Brown was on medication. “The implication that Gordon’s deeply sincere words were due to the influence of stupendous quantities of powerful hallucinogens lends entirely undue credence to the outrageous fabrications of right-wing bloggers,” said Lord Mandelson. “He’s actually just like that naturally.”

Daily Mail suspends complete bollocks injections after reader dies of stupidity

DACRE, Moron Piers, Tuesday (NNN) — Associated Newspapers today suspended all injections of scaremongering bollocks after a reader seemed to die of stupidity hours after reading the Daily Mail.

Richard Littlejohn/John LittlerichardBoris Busybody, 77 (IQ), of East Cheam, was found dead in his armchair after reading the UK Daily Mail‘s campaign against cervical cancer vaccines and the Irish Daily Mail‘s campaign for them in the same hour. “The doctor said his brain function had ceased six months before,” said his grieving wife Brenda, “shortly before he started getting the Mail home delivered. It was about then he started smelling funny, too. But only yesterday he was talking about asylum-seeking Poles and house prices!”

Critics of the Daily Mail have said it will encourage promiscuous idiocy, with reports of outbreaks of Richard Littlejohn. “Big Publishing is abusing our grandparents for memetic experiments. It’s all about money for them. A hundred-year-old criminal enterprise targeting our loved ones!”

Associated Newspapers has refused to say whether it would still allow tens of thousands of grumpy old gits across the country to receive the paper in the months ahead. But there were calls for the entire Daily Mail distribution programme to be suspended in the interests of sanity and good taste.

A number of Busybody’s mates down the pub have reported similar side-effects after our reporter paid them for their kind participation in this story.

Kraft names new Vegemite: “Axle Grease Shit 2.0”

TOO FAR DOWN UNDER, Marketers At Work, Saturday (NNN) — In the quarter-final ad break of the Australian Football League grand final, Kraft has revealed the winning entry in the competition to name its new spreadable Vegemite cream cheese mix: Axle Grease Shit 2.0.

Vegemite Axle Grease Shit 2.0The winning name was submitted by Dean Robbins, 27, of 129 Cowle Street, West Perth, Western Australia 6005. “What? Won? Fuck off. Really? Oh Jesus. I just thought it was funny. Look, we were really fuckin’ stoned, right? The big jars make great bongs. It gets really dull in Perth. Just don’t print my name or where I live, all right?”

Acclaim for the new name has been universal. “Lean customer engagement value justification social media benchmarking personalized interconnected sincere voice user-directed market identity,” said Kraft marketing marketer Simon Talbot. “Strategic promotainment visibility ‘wow’-factor network actionable content optimisation wiki analytics B2E brandstorming corporate DNA semantic mapping please dear Lord stop me before I kill again Obama effect synergy ph’nglui mglw’nafh Cthulhu R’lyeh wgah’nagl fhtagn research embedding. We even have the theme song:”

I said, do you spikka my language?
He just smiled and chundered Axle Grease Shit 2.0 all over me.

Colin Hay from Men At Work has reprised his most famous song for the commercial, but did want it noted that it was only because he was desperate for the cash and that he would be ritually killing himself immediately after the recording. “I might throw myself into a vat of Axle Grease Shit 2.0. There’s nothing like it!™”

Later ads have licenced an old Shell Oil jingle:

When the going’s hard
Don’t retard
Remember your lubrication.

“Actually, I might wait for Axle Grease Shit 2.0.1,” said Hay. “Dot-zero releases never work right.”

Tory candidate not working for PR company

CASHIER’S DESK, Parliament.co.uk, Friday (NNN) — Conservatives indicated disquiet today with a candidate who was not working as a lobbyist with a public relations firm on the side.

David Cameron with David Cameron maskWith its new emphasis on the necessity of more efficient government in these straitened times, the party has 140 prospective Tory candidates likely to be elected who work as lobbyists, many having started in the job after their selection. “Greater transparency is needed to help ensure high standards in public life,” said David Cameron, himself a former public relations person. “So we’ll be making a standard price list openly available.”

When so much of the Conservative manifesto remains unwritten, many seek to shape it. But so many Tory candidates working in PR poses a particularly awkward problem for Mr Cameron. “Public relations people aren’t noted for coherent thought, ability to write in a way that doesn’t immediately hit spam filters or, indeed, just not making you want to strangle them,” he said today. “That said, I do believe we could run a dog turd in a suit and tie against Labour and win. So we’re running several.”

Gordon Brown said this was typical of the “Bullingdonian running dogs” of the Conservative Party. “People want deep knowledge and appreciate honesty. It’s not all a shiny smiling face and telly sincerity. Just look at my ratings against those of Cameron or Tony Blair … arse.”

Windows 7 party video snatches defeat from the jaws of victory

YESLER WAY, Seattle, Friday (NNGadget) — Office supply company Microsoft has reassured consumers and industry analysts that its decline will continue with the new video on how to run a Windows 7 house party, whose “viral” nature goes beyond “herpes” or “swine flu” to “SARS.”

Steve Ballmer sells Windows 1.0Originally thought to be a devastating satirical spoof before being confirmed as genuine, the video features Stepford wives and husbands reading lines off the autocues in each others’ blank eyes on how to hold a party. The digital clock on the cooker in the background jumps around at random. The black guy and the MILF go off to fuck. Finally, everyone drinks the cyanide-laced Kool-Aid and looks forward to being one with Steve Jobs in the next world, before discovering that they have been judged unworthy and will spend eternity with Steve Ballmer instead.

The video was produced by the same team that advertised Vista with comedians Jerry Seinfeld and Bill Gates, working again with abnormal psychology researchers from the University of Washington. “Count the headlines!” shouted one of the marketing department’s several thousand monkeys with video cameras. “Count the YouTube views! It’s clear that my work gets the brand out, and if I don’t get appropriate compensation in my annual review I’ll be suing.” The Polish version of the video features a white face crudely cut-and-pasted over the black guy’s head.

“Windows 7 was getting great reviews,” said completely independent ZDnet marketing marketer Mary Jo Enderle, “even the geeks loved the preview versions, everyone was amazed that Microsoft appeared to have successfully grown past the Vista disaster. But the mind-sodomising cluelessness of thinking this video was actually a good idea has firmly snatched defeat from the jaws of victory, blessed Windows 7 with the stench of death, confirmed that it really is just Vista with a coat of paint and set everyone’s mind at rest.

“That’s why my column this week talks about all the great stuff coming in Windows 8. Windows 8, that’s the one to beat! It’ll work on netbooks! It’ll be secure! It’ll have a database filesystem! Snow Leopard can’t touch it! Businesses should definitely move from XP!”

Microsoft has previously shown its deft ability to drop the ball two yards from the end of the field with the XBox 360, in which a powerful and popular game console was manufactured so shoddily that over 50% of machines turned out defective, and the Zune, in which an MP3 player of decent hardware capabilities at a good price point was crippled with bad firmware and unusable software and sold in a package the color of baby shit. “In a stroke of genius, they put in wifi but not a web browser, so the iPod Touch could steal their thunder six months later. You don’t get brilliance like that for free.”

The new, abbreviated Windows 7 house party instructions have been sent to marketing: “Here is a Windows 7 DVD. Here is a bottle of vodka. Here is a gun with one bullet.”

G20: Financial crisis response “worked for us”

HECK, Pennsylvania, Friday (NNN) — Leaders of the world’s biggest economies have announced that they have won the financial crisis fight. “It worked,” declared the Group of 20, “and will keep us in power long enough.”

Big Ben closed for businessThe April G20 meeting declared that the world economy was “facing its greatest challenge in our generation. We must do whatever it takes to shore up the system that has worked so well for our donors and very good friends. And get re-elected.”

Today’s draft statement says that “our forceful response helped stop the dangerous, sharp decline in our credibility and that of the financial markets. The people are still living under bridges and eating boiled shoe leather, but they think we’ve got a plan to get them out of it. God bless ’em and their cute little dreams!”

But there is much to be done. “A sense of normalcy should not lead to complacency. There are 2010 mid-terms to think of as well as the 2012 Presidential election.”

The programme is expected to continue. “As we face the current global and economic crisis, the G20 has proven its effectiveness and usefulness by bringing together leaders of both developed and developing countries in the quest to save their own skins. Gordon’s still totally screwed, of course.”

a smashed keyboard full of hope and wonder