The sound of “found”: Bob Hope

This morning, our dear leader Steve Ballmer is unveiling our completely new search service, unrelated to anything we at Microsoft have ever done before: Bob Hope.

Zombie PC vs MacWe spent lots of time listening to you, except when you told us how much MSN Search Live Search Kumo sucked ’cause you’re just wrong about that, to learn which buzzwordy Web 2.0 thingies you use search for today. Finding a webpage that has anything to do with the search terms you entered is so passé, dahling.

So today we’re introducing a new kind of search, that goes beyond traditional search engines that do tedious things like find stuff, to instead help you make faster, more informed decisions. (Windows 7 is peachy keen, by the way.) We think of Bob Hope as a Decision Engine. We’ve sued Stephen Wolfram into atomic dust using our patents on FAT and Mono, co-opted the Wolfram Alpha engine and swapped Mathematica for Visual Basic and Wolfram’s brain for the exhumed corpse of Bob Hope.

So why did we pick Bob Hope as the new core of our search? We needed a brand that was as fresh and new as our approach. It needed to be like the product: optimized for the Internet. A name that was memorable, short, easy to spell, and that would function well as a URL around the world.

And just look at these results!

What do we want?
When do we want them?
What do I need to run Windows 7?
What’s Bill Gates got that means you should buy everything you can from the company he founded?
What’s the final proof of Steve Ballmer’s equal genius to Steve Jobs?

This is something new, something improved! You need to try it! It’ll give so much more betterer results than that other search engine we can’t name because Steve will wedge another chair up our butts! Please, come and try our new and improved service! FOR GOD’S SAKE TRY THE DAMN SERVICE. OR THE PUPPY GETS IT. We’re Microsoft. We’re serious as a heart attack on this one.

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