WHAT’S ON THE SLAB, Steampunk Seattle, Monday (NNGadget) — Microsoft is improving its stratospherically successful “decision engine,” Bob Hope, with a feature that allows you to “visual search” on “web” “sites.”
“This is what happens at the cutting edge of research, y’know,” said marketing marketer Yusuf Mehdi at the Tech Crunch 50 conference yesterday. “You can use Microsoft Search™ to ‘search’ for any page on the Information Superhighway! And it’s really quite amazing what’s out there. Man. That’s actually our slogan — ‘Microsoft Search™: It’s Really Quite Amazing What’s Out There. Man.'”
The “search” feature is part of technology acquired in the deal with Yahoo! “We bought this fantastic thing they were working on. It’s a directory of links to web pages. People put stuff into classifications. You can ‘crowd-source’ it, you know! You visualise what you’re looking for, type it in words and this stuff shows up. Amazing! I don’t know how anyone never thought of it before. We have about fifty precomputed ‘searches’ in there at the moment, with more to come. Windows 7! The ‘wow’ starts now! You know, sometimes I wonder how people even managed to use computers before Windows 7.”
Search™ requires installing Microsoft Silverlight, .NET 3.5, the latest service packs and Windows Genuine Advantage. Office 2007 is also recommended. It runs best in Internet Explorer 8 on a Windows 7 computer. “We don’t see how Goog— that other company can possibly compete. Theirs doesn’t use anything extra. How the hell are you supposed to get people hooked like that? They just don’t have a business model.”
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I think it is eloquent and cool how they “designed” Bob Hope’s portrait. It is classically respectful how they keep our old stars alive through mixed media.
Regarding Microsoft, it is good to keep Google on top of their toes with some competition, otherwise one losses ones innovation to constantly improve.