Cognitive illusion: Clickbait colour debate goes global

HOT HOT HOT, Cyberspice, Friday (FuzzBleed) — Some timewasting clickbait about the colour of a dress has become an Internet sensation, because not only is it Friday, but the idea of doing work at work fell by the wayside some time yesterday afternoon.

Generic woman in generic coffinThe music industry marketing marketers responsible sought views on Tumblr, Reddit, Twitter and anywhere else they could spam about whether the clickbait was gold and white, black and blue or RED. RED LIKE THE FREELY FLOWING BLOOD OF THE LAST MARKETER, STRUNG FROM A LAMPPOST BY THE GUTS OF THE LAST SOCIAL MEDIA MANAGER.

The debate’s hash tag #TheClickbait is the top trending Twitter tag. Infosec Taylor Swift confirmed that the clickbait was in a quantum superposition and that Flash needed updating.

Scientists weighed in with detailed explanations of how human cognitive biases mean the most blatantly inane advertising material imaginable is still more interesting than spreadsheets.

“This was the best day of Twitter yet, which is saying so little I could type it with my forehead,” tweeted Matt Ford, national editor for The Atlantic, who probably had dreams once.

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