Vegemite Axle Grease Shit 2.0 September 28, 2009 150 × 200 Kraft names new Vegemite: “Axle Grease Shit 2.0” Based on Kraft promotional image for iSnack 2.0. Yes, that’s what they really called this crap. The poster asserts that the use of this copyrighted image is fair use under US law for purposes of political and satirical commentary. Share the love:TwitterFacebookRedditLike this:Like Loading...